10 Easy Ways To Increase Brand Awareness For Ecommerce Business Growth

An essential component of long-term commercial success is brand awareness. To begin with, businesses that invest in brand awareness may experience an increase in sales. 

18% of men and 76% of women buy things from companies they are familiar with, according to Crowdspring. Furthermore, businesses with little brand recognition risk being overshadowed by rivals. This is particularly valid for new and small enterprises.

The good news is that establishing brand awareness doesn’t often require much work. We’ll go over several tactics in this post to raise your brand’s overall visibility on the internet.

Brand Awareness: What is It?

Consumers’ familiarity (or “awareness”) with a particular brand, or with its goods and services, is referred to as brand awareness.

It is a metric that assesses a brand’s degree of recognizability in this way. Furthermore, this can include the perception people have of the brand, whether positive or negative.

A statistic like brand awareness is hard to measure because it’s not quite tangible! The ideal approach to gauge and raise brand awareness is to concentrate on developing marketing initiatives, and then gauge their effectiveness using observable metrics like website traffic, social media followers, video views, and so forth.

Why Brand Awareness is Important for Ecommerce Business?

For your start-up to succeed overall and to make a strong first impression, e-commerce branding is crucial. Additionally, it offers your business a competitive edge, making customers prefer you to your rivals. It also increases the conversions from your online store. 

Customers who enjoy or trust your brand are more likely to stick around. Over time, effective branding and first-rate customer support help you to establish a solid reputation in a congested e-commerce sector. 

We’ll guide you through the efficient methods in this post to build brand awareness for your new e-commerce business.

How to Improve Brand Awareness for Your Business

Here are easy strategies for raising online brand awareness. Use a mix of these tactics for optimal effects.

Design a Distinctive and Identifiable Logo

First impressions of your brand are made by its logo. Your clients won’t interact with your business to the fullest extent if you don’t have a powerful logo that embodies your company’s values and a consistent brand story. 

Most likely, the first thing that springs to mind when you consider some of the most prosperous businesses in the world, including Amazon, Google, and Facebook, is their logo. A logo sets your company apart from the competition and is a potent branding and marketing tool.

Too many confusing and crowded logos have been noticed. Your logo should relate to your customers and convey a clear message. Maintain a clear, uncomplicated logo. Select one or two hues to symbolize your company. The simplest logos are frequently the most effective. Although it is the most noticeable part of your brand, a logo is not your brand.

Tell your real story

Storytelling is the most effective way for humans to connect out of all the media. It’s important to keep in mind that you should communicate your brand story in a way that builds rapport with potential customers and gives them an inside look at your company. 

Even your startup tale is welcome to be shared. What makes you a business owner? There are thousands of internet-based businesses. Why would they decide to donate their funds to you? 

Build an Intuitive Mobile App

Your app should have a clean, visually appealing, and user-friendly design. Your viewers won’t stay on your homepage for very long if it doesn’t have compelling content. 35% of users will leave a website if the layout is ugly. Create a mobile app without coding to enhance user experience and store sales and revenue.

There isn’t much time for app visitors to absorb everything on your app. You can immediately make your message clear to your audience by using lists and bold headings to summarize your material. 

In addition to keeping visitors on your app longer, strategically placing offers, images, and product details that are simple to read and comprehend can help increase the perceived value of your company.

Put the Quality of the Product First

Setting the quality of your products first is one of the most crucial things you need to concentrate on. Substandard items are no longer accepted by consumers. In actuality, companies that offer premium products and services tend to be the most well-liked e-commerce enterprises. 

As a result, if you’re a brand-new e-commerce startup, you may focus on developing a superior commodity or service. This is because it is much simpler to concentrate on the entire performance and quality of the product. 

Later on, you can diversify into offering other kinds of goods or services to the same market segment or clientele. Once you have a loyal customer base and have established one product fully, you can do this. 

Social Media Marketing

Your efforts to raise brand awareness can greatly benefit from social media advertising.

Use social media marketing to target potential clients and pique their interest in your product by providing them with pertinent material.

To identify consumers who would be a good fit for your company and who are similar to either your current audience or the audience of another brand, use tools such as lookalike audiences.

You can find tools on every social media site to assist you in organizing and managing an effective brand awareness campaign.

Continue to Engage on Social Media

Engaging in multiple social media platforms is an excellent approach to increase brand recognition. With over half of the world’s population using social media, marketers cannot ignore this massively influential medium.

But how can you choose which social media platforms are most appropriate for your business? It’s very easy: identify the demographic that makes up your target audience. Then, when you promote and expose your brand more on the right channels, you’ll see explosive development!

The following are a few of the most successful social media networks:

  • LinkedIn
  • Pinterest
  • Facebook
  • YouTube
  • Instagram 
  • Twitter

To get the most out of it, remember to consistently publish material on the social media platform of your choice!

Paid Advertisements 

With paid advertisements, targeting the correct audience on social media and search engines is getting easier and easier. If you want to increase brand awareness, you can target people who haven’t engaged with your brand yet but are interested in similar items or the market you’re in. Reaching out to this audience with imaginative and clear messages could be a fantastic strategy to increase brand awareness. 

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Email Promotion

Increasing the size of your email list is just the start. Getting those subscribers to 1) open your emails, 2) click on your links, and 3) forward or share with others is necessary to increase brand exposure. 

Consider carefully what material will benefit your readers the most and encourage them to share it with others. Then, experiment with different content to see what brings in fresh visitors to your website. If you’re looking for more inspiration, check out these useful pointers on expanding your email list at events.

Support a Person or Occasion

The correct audience can see your brand thanks to sponsorship. If you choose the proper person or event to sponsor, you may gain a lot of publicity for your business at often minimal expense.

Nor does it have to be a major sponsorship. Reaching an agreement with the neighbourhood little league baseball team will put your brand in front of parents in your community who are your target market, especially when they are doing their laundry and on Saturday mornings.

Invest in Digital marketing/SEO

Digital marketing or search engine optimization, is a whole other ball game. Your website must have strong technical search engine optimization when it is first set up. 

Indicating that your product pages are all keyword-optimized. Additionally, all of the fundamental on-page SEO tasks must be completed. Because the e-commerce market is already crowded, don’t forget about off-page SEO. This allows you to be featured in other publications, be written about, or even have your products suggested to their readers or followers. 

Make Use of the Video Content

If you’re not making the most of videos in your marketing, you’re missing out on a lot. Videos are arguably the most widely used type of content on the internet, and this trend is not expected to change.

However, what is it about video content that appeals to people so much? Let us explain why.

  • It’s fascinating and interactive.
  • Videos are given preference by Google and are ranked higher in search results.
  • Videos on social media get the most shares.

Aside from the benefits mentioned above, video’ adaptability is one of its biggest benefits. Thus, videos are the way to go if you’re looking for a strong yet flexible brand recognition campaign.

Be humane

Individuals purchase goods from one another.

It’s a notion that has existed for a while. And it endures because it is factual.

A prospective client has no desire to purchase from another company. Buyers want to do business with someone they like, know, and can trust.

Talk about your interests, dislikes, and hobbies. Talk about the podcast you recently discovered, the music you like to listen to, and the new culinary method you’re trying out.

Regarding what do you have a strong passion? What principles does your tiny company follow?

Talk about these items with your viewers. Take time to get to know them.

Create a distinct personality for your business

Your brand has an individual personality just like you do.

Your company can differentiate itself from the competition by creating a unique voice and tone for its brand.

Is there a humorous side to your brand? Callous? Delicious? Taken seriously?

Check out Old Spice or Dove for some inspiration.

Dove has a demeanour that encourages ladies. Women in every form, size, age, and colour. women who identify what true beauty means to them personally.

The Significance of Brand Awareness

There’s no other way to put it than this: if your brand is weak, your sales funnel will be atrocious. The recognition and trust you gain from people who are aware of your brand makes potential customers into actual customers. That is, after all, what brand awareness is all about.

Having a strong brand will keep your company in the forefront of customers’ minds. Your goal should be for your brand to be identified exclusively with your good or service.

It is inhumane for humans to trust something they do not understand. During the research stage, a prospective customer is searching for indications that your brand is reliable, can fulfil their needs, and offers excellent customer service. Once you gain a customer’s trust, you’ve established a community of involved clients who are far more likely to make repeat purchases or refer you to others. 

So what is the process here? Our brand awareness initiatives comfort clients by offering smaller value adds, like a free download, and social evidence in the form of reviews and samples. Give your brand a face and a personality to let customers know who you are.

Brand Awareness vs. Brand Visibility

The degree of exposure a brand has in comparison to its rivals and industry is known as its brand visibility. It falls within the broad category of brand awareness, which covers a wide range of techniques for gauging a brand’s overall influence and exposure in the marketplace.

It is crucial to choose the right measurement method and location for brand visibility since it gauges how “visible” a brand is to the market. Put another way, you should calculate brand visibility for each channel individually rather than as a whole. Similar to a metric like “search volume,” you can have a search engine visibility number.

In contrast to measurements such as market share or search engine rankings, brand visibility indicators do not require comparison to other brands.

In Summary

Your brand has a higher chance of success the more work you put into it. This entails using social media platforms like Facebook, Twitter, Pinterest, and others to interact with clients in addition to designing an attractive website and packaging. 

Any interactions should have a purpose, so make an effort to reply promptly or frequently provide new information on your website to attract repeat customers who might have forgotten about your company.

To effectively engage customers and promote your business, experiment with several approaches. With time, these seven tactics will assist enhance client engagement while fostering trust, which may eventually result in higher sales!